These days everyone seems to be talking about your Avatar. Your Audience. But for many of us, figuring out this person is a struggle. We worry we will leave someone out. We’re not sure who to focus on specifically. Many of us write for a younger version of ourselves. Others of us podcast to listeners that follow our specific passions. Some are reaching out to family members. Still others want to connect with potential clients. How do you define your specific audience? I created some questions to help define my avatar. Hope they help you as well.
Questions to answer about your avatar
What car do they drive?
Do they own or rent?
Single? Married? Children?
Have they traveled? Where to? An exotic location? Do they explore something local every weekend? Are they waiting for their big trip around the world?
Where did they grow up? Pick a city, town, state.
And where do they live now. Pick a city, town, state, country.
Where do they work?
Do they like their job?
Do they have a favorite coworker?
Do they volunteer?
Do they go to church?
Where do they shop?
Do they have a favorite coffee? Beer?
What books do they love?
What movies do they watch?
Did they graduate from High school? if so when?
Did they go to college? Earn a degree or drop out? Maybe they’re taking a break.
Do they have any ironies?
What do they wear? Suit? Jeans? Uniform?
What type of hairstyle? High fashion, wash and run, natural gray?
What’s their favorite thing to do on day off?
What music do they listen to?
What are their favorite podcasts?
How do they use the internet?
Are they passionate about all things Apple or do they prefer a PC?
Do they search through You Tube? Google?
How many siblings? Are they the oldest, youngest? Middle child?
What is their spouse like?
Who are their besties? Still pals from elementary school? Their college roommate? Their next-door neighbor?
How do they approach health and fitness? Do they exercise regularly? Train? Play on a team? Coach? Are they a processed food junkie or a gourmet cook? Do they bake? Are they allergic to peanuts?
Are they creative?
What hobbies do they enjoy?
How do they approach technology?
Social media? Are they active on twitter? Love their kindle? Couldnt live without pinterest? Still don’t have a facebook account? Aol email address? Full time blogger?
Fears? What scares them?
Pet peeves? What gets on their nerves?
What changes do they want to see in the world?
Weak spots? Chocolate? Bread? Video games? TV? Booze?
What income bracket do they fit in?
How do they get to work?
How long is their commute?
Where do they consume your message? At the gym? On their Kindle? In the car? On their laptop?
Many of these answers will seem so obvious to you but a different person will think completely opposite so define your avatar as your ideal client. If you’re reaching out to runners your avatar will be very different than someone writing for cancer survivors or if you coach artists on selling vs parenting tips your audience will vary. Although many traits will be the same many will be unique for your tribe only.
This should give you a start and help you refine your ideal audience. If you really want to explore your avatar further there is a great book on creating characters by Noah Lukeman called The Plot Thickens.
Who do you want to serve? Is it your former self? Is it the person you might have become? Is it a parent? Tell me about your avatar.